About

The Challenge

Alif is an app dedicated to connecting Muslims looking for any type of social or professional relationship. Whether you are looking to find a business partner, mentor, housemate or even a soulmate, Alif is the newest platform on the market for Muslims. 

My Role

I led the design team for the Alif shopping page for iOS platform and was responsible for monetization through this page. This includes developing partnerships with clothing vendors to be featured on our page and establishing an affiliate marketing system that would enable Alif to gain commission through affiliate sales on the page.

Customer Insights & Ideation

I partnered with two engineers, one project manager and one other designer uncover insights and translate concepts into features that address user behaviors and motivation

Experience strategy & vision

I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelize ideas, gain alignment and drive decision making for the project

Sketches& Mapping

Mockups

Alif Shopping