Homepage - below the fold content
The challenge
We understand that to many of our users, Pinterest’s value proposition isn’t completely understood, so we wanted to help educate users on how to use Pinterest to help bring them inspiration to create a life that they love. So with this specific project, we wanted to show users a feed of curated content below the main homepage to let them explore Pinterest before forcing them to sign up. This way users will be able to engage with the site, understand how they can use it and ultimately, authenticate.
My Role
At Pinterest, I currently design for three different teams: Search Traffic, Unauth Product, and Notifications. This project pertained to the Unauth product team in which we focus on conversion of users from the unauthenticated experience to the authenticated experience. Essentially getting users to sign up with Pinterest.
The team working on this project consisted of three engineers, a project manager and myself as the designer. I was tasked with designing an experience that would assist first time users understand our value prop and bringing valuable content for users to explore.
Planning & scope definition
The initial planning of the project began with the Unauth team project manager, engineering lead and myself. We determined what type of content we wanted to display below the fold and hypothesized how that would drive our top-line metrics and measure our impact on conversions when we planned to experiment with the designs.
Goals
Provide education on Pinterest’s value proposition
Drive user engagement with the site by showing a feed of curated content
Drive conversions
Design mockup
Notifications settings - Newshub
The Challenge
The previous designs for the notifications tab lacked many key functionalities and structure that maintained consistency with the rest of the platform. We needed treatments for allowing users to know which notification alerts have been opened or “read” or “unread”, proper timestamps for those notifications, an option for clearing these alerts in one click and proper spacing and padding between the alerts.
My Role
I was tasked with redesigning and restructuring the notifications tab (Newshub). The team working on this project included the Notifications project manager and two engineers to work on building out the designs upon handoff. This was an assignment that took about a week and a half to come up with final designs after multiple iterations from implemented feedback from the engineers and PM. I designed the new Newshub on native web, iOS and android.
Goals
Redesign the previous newshub notifications experience
Add features that would clarify which notifications have been read and which are still unopened
Bring design to visual parity with the rest of the platform
Design Mockups
Newshub designs for native web
Topic recommendation emails
The Challenge
The notifications team was looking to redesign the emails we sent to users recommending them topics on Pinterest that would interest them. Our previous designs were not driving top-line metrics and needed a refreshing new layout.
My Role
I was the sole designer on this project. I was tasked with coming up with a design that would give us top-line metric wins as well as give a new look to our topic recommendation emails that was more fitting to Pinterest’s brand.
Goals
Drive top-line metrics
Redesign the previous notification email to show more relevant content to users
Previous designs
Design mockups
This design variant tested giving a 3 column grid that displayed the number of pins saved in each topic to supplement the name of the topic rep. We also knew from previous experiments run that emails showing more content consistently performed better, so this email featured 16 topics recommended.
This variant was a blue sky redesign that was a follow-up experiment to the 16 topic rep design we initially tested. We found that the larger topic reps performed better even with less total topics recommended. I designed this native web, mobile 375 and mobile 320 screens.
Share a pin with message
The Challenge
The Pinterest social team was looking for a design that would allow users to share a pin with another user as well as supplement the pin with a message via email notification
My Role
This was a quick turnaround project that I designed to show the user that sent the pin with the message. I also added the capability for the the recipient to respond in the email or send a heart, insinuating that they “liked” the received pin.
Goals
Allow for users to share messages with pins
Design to notify users when they receive a social message
Allow capability for responding to messages through the received email
Design Mockup
404 Error pages
The challenge
When we remove objectionable content on Pinterest, we don’t communicate the removal clearly to users (and bots) who encounter these URL’s
URL’s are currently redirected to the homepage, which acquires ‘bad link’ equity. This can potentially include backlinks from objectionable content sites
Soft 404’s and redirects hurting SEO scoring
Hypothesis
Allowing users to land on the original page URL’s without redirects but showing them clear error messages will improve the user experience
Further showing a search box and/or a feed of curated or popular content to browse will allow users to engage w/ Pinterest and act as a funnel for sign ups and logins
Signaling the content removals to bots via the appropriate response headers (404 page not found) will prevent the homepage from acquiring backlink equity from both objectionable content URL’s on Pinterest and potentially third party sites.
Goals
Reduce soft 404’s
Reduce redirects to homepage from objectionable or deleted content.
Increase top-line metrics from traffic landing on these URL’s
Design variants
Pin Closeup email notifications
The Challenge
This design idea was a project that took a great deal of brainstorming within the cross-function team. Essentially we wanted to be able to send users pin recommendations based on a recent pin they initiated a “closeup” on. We wanted to make sure this wouldn’t come off as something users found as an invasion of their privacy and be perceived as creepy.
My Role
I was heavily involved in the brainstorming and planning of this project. I was tasked with designing the email notification and driving metrics by showing a feed of content and delivering a message through the email that didn’t see invasive to the user’s privacy as well as provided them with relevant content.
Goals
Drive top-line metrics
Deliver relevant content
Communicate to users clearly why they were receiving the recommendations without being invasive
